AirAsia in partnership with World Vision celebrated the season of giving through a joint Christmas initiative called “See the World,” an awareness building and fundraising effort for the benefit of Filipino children which aimed to raise at least one million pesos to provide sponsorship program for many children as direct recipients across the country. For every AirAsia seat booked or sold in the Philippines from 1 to 31 December 2017, five pesos was automatically donated to World Vision’s child sponsorship program and education-inspired programs. As the world’s best low-cost airline, AirAsia has opened the chance for more people to See the World and through this initiative with World Vision, AirAsia is also able to help underprivileged children to See the World but this time, through the gift of education.
AirAsia and World Vision’s “See the World” Initiative won the following:
As the Philippine 2016 national election became heated and intense, M&M’s introduced a campaign that made the people cool down and have some fun! M&M’s Red (Matapang, Magaling Red), Yellow (Kabarkadang Bayan Yellow) and Green (Confidently Smart Bae-yani Green) became official candydates and ran for the M&M’s Character of the Year election, also known as #VoteMMs2016.
Like a real election campaign, the M&M’s candydates had their own campaign managers and teams, PR and social media campaign, press rounds, mitingde avance that includes a grand but fun debate, motorcade and jingles, among others! Public response and social media engagement
M&M's Vote PH 2016 campaign won the IABC (International Association of Business Communicators) Quill Award of Excellence for Social Media Program.
SM Cinema, the largest film exhibitor in the Philippines, takes a step forward in film marketing and public relations as it created a campaign dubbed as “Reel to Real”, where movies come alive and move its audience. The initiative was targeted to the new breed of audiences, the millennial movie goers and their families. According to a study, this generation’s value system has shifted from acquisition of material wealth to emphasizing life experiences. While SM Cinema continues to be the purveyor of the most immersive cinema technology, this insight also presented a unique opportunity for the brand to differentiate its offerings by creating unique movie experiences, tapping into the market’s thirst for adventure. The “Reel to Real” campaign is focused on bringing movie worlds to life, allowing fans to experience the settings and props, meet characters, and providing them with new ways to be immersed in their favorite movie franchises.
SM Cinema’s “Reel to Real” Campaign won the following:
Eastern Communications’ rebranding campaign “Our Strong Connection” is a call to bring back the human connection in the business of communications technology. This internal communications initiative was aimed at defining the company’s unique brand as being “high tech”, as they provide innovative services and “high touch” with their personalized customer service The company’s first step was to inspire its officials and employees to embrace the new brand through a holistic internal campaign, It began with a branding exercise, that allowed Eastern to improve its mission, vision and values. Branding collaterals were produced, showcasing new brand booklets, a redesign of the company logo and a website revamp, mounting billboards and street banners. Clients were also engaged in their Client Recognition Program that offered perks and privileges while promoting an even better customer service and products.
Eastern Communications' "Our Stronger Connection" rebranding campaign won the following::
WWF’s (World Wide Fund for Nature) Earth Hour, the world’s largest grassroots movement for the environment, has been celebrated in the Philippines since 2007. And for its tenth-year anniversary, Earth Hour harnessed the power of the youth by engaging and mobilizing them to be the climate leaders of tomorrow. Last March 25, 2017, millions of Filipinos switched off their lights, saving 165 megawatts of electricity in an hour equivalent to shutting down a medium-sized coal plant and shining the light on climate action to go beyond the hour in conserving the environment.
WWF-Philippines Earth Hour 2017 won the following:
Built by the Agency’s pool of experts, Camp ComCo Mentorship Program is an intensive and comprehensive talent incubation initiative, industry linkage course and apprenticeship program designed to transform communication, marketing and multimedia arts students and fresh graduates into revolutionary practitioners of the industry.
Presented in three phases, Skills Calibration, Strategic Communications Immersion and Specialization Elective, the Camp ComCo curriculum is facilitated by ComCo Southeast Asia’s pool of marketing and communication experts and its network of industry practitioners in the region. Camp ComCo gives participants the opportunity to interact with experts in the field, work on actual communication projects and learn about the latest trends in the industry.
The Apprentices are assigned to four different mentorship houses – House Bearcat, House Flying Fox, House Whaleshark and House Hawksbill.
AirAsia was created by founder Tony Fernandes with the dream of making flying affordable and accessible to all. RedTalks with Daphne is a 6-parter web travel series hosted by award-winning TV host and producer Daphne Oseña-Paez that was envisioned by the AirAsia team to capture this spirit of flying, helping and inspiring communities. The team travelled all over Southeast Asia to capture the beauty, rich cultural heritage and inside stories of some of the region’s best-kept attractions and the airline that broke travel norms and made flying possible for everyone across Asia and beyond. ComCo Southeast Asia created a PR and Digital Campaign to promote the web series, which included a launch event and culminating trip to RedQ, AirAsia’s Headquarters in Kuala Lumpur, along with blogger partnerships and an FB quiz to increase engagement.
AirAsia’s “RedTalks with Daphne” won the following:
Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.
Unilab Foundation and Play It Forward’s “Make Play Happen” Play Advocacy Week campaign won the following:
#Connect2Earth is an open source movement started by WWF and its partners to engage millions of people worldwide to speak up on why nature matters and take the lead in acting against the harm being done to the planet we all call home. In the Philippines, the campaign was launched through Earth Hour, now the world's largest grassroots movement for the environment, with 2018 being its ten-year anniversary since its first launch in the Philippines in 2008. The general public was called on to “Experience Earth” with the hashtag #Connect2Earth, to utilize the power of social media to drive conversation, while celebrity ambassadors were tapped and partnerships with various organizations and media were sealed to help influence the people to make the changes in their lifestyle, encouraging them to eventually going beyond the hour.
WWF-Philippines’ Earth Hour 2018 #Connect2Earth won the IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.
Globally, the Philippines is the 3rd largest contributor to ocean plastics – a pressing concern that WWF-Philippines hopes to address as these toxic materials ultimately end up in our own food supply. Microplastics, the smaller, broken down pieces of plastic floating in our waters, make their way to the diet of the fish that we eat. In its continuing effort to conserve the environment, WWF-Philippines launched the #AyokoNgPlastik movement to spearhead the action to reduce and finally eradicate the use of single-use plastics in the country. Together with other vital partners, WWF-Philippines aims to achieve a long-term solution to this environmental problem.
WWF-Philippines’ #AyokoNgPlastik campaign won the following:
After the success of the recent rebranding campaign of Eastern Communications, another milestone has arrived for the pioneering connectivity solutions company as it celebrated its 140th Anniversary. This was an opportune time not only to mark the company’s achievements but to recognize those who have made the company’s success possible – their employees. To celebrate this milestone with the heart and soul of the company, Eastern Communication crafted year-long internal activities that motivated and re-energized employees including incentive and recognition programs, recreational activities, employee empowerment seminars, and CSR activities. With these workforce empowerment strategies, employees would become even more motivated and proud to be a part of Eastern Communications, inspiring them to go beyond to meet their professional goals.
Eastern Communications' 140th Anniversary campaign won the following:
ComCo Southeast Asia’s Citizen ComCo initiative has been at the forefront of advocacy and development work for children and women, wildlife and environment, health and wellness, and heritage and culture since its creation in 2016. Citizen ComCo has worked with local and international reputable non-government and development organizations.
Eastern Communications is the first communications service provider in the Philippines, commissioned by the Spanish government to provide the country’s first telegraphic services. In 2017, they launched their “Our Strong Connection” campaign, where they defined the Eastern brand as both “High Tech” and “High Touch”.
Coming after this rebranding campaign and launched during their 140th anniversary in 2018, the Eastern Link VIP Club was created to further differentiate being “High Touch”, offering personalized customer service. Members received perks and privileges and access to educational expos and exclusive events.
The Eastern Link VIP Club helped increase customer satisfaction. Based on their 2019 Customer Satisfaction Study, 82% of the members were satisfied with their services versus 80.72% rating in 2018. Eastern Communications also ranked first in After-Sales Service with 83% rating versus six other providers. There was also an increase in revenue from existing base by 15% versus end of 2018.
Eastern Communications' "Eastern Link VIP Club" won the following::
As a treat for their employees, Teleperformance Philippines had a creative collaboration with Wish 107.5 Bus, the only radio-on-wheels in the country! The Great Place to Work®-certified company brought OPM singer Michael Pangilinan to serenade its employees for a chance to unwind in its EDSA Greenfield District site in Mandaluyong City.
For in its fifth year, Oakley hosted the Oakley Golf Cup, with participants comprised of CEOs, celebrities, seasoned players, aspiring athletes, golf enthusiasts, as well as the media who swung their golf clubs for a cause last May 29, 2017, at the Sherwood Hills Golf Club.
As a global leader in the tire industry, Goodyear marked another milestone when it celebrated its 120-year history of breakthrough achievements and products, while continuing to keep its eye on the road ahead with innovations beyond tires to help advance the next revolution in mobility.
Si Kathy at ang Kutostrophe is an edutainment material published for their Kilusang Kontra Kuto (KKK) Campaign of Licealiz Head Lice Treatment Shampoo, a brand under Lamoiyan Corporation.
The edutainment material in the form of coloring book was distributed to school children during the KKK road show, a nationwide health education campaign that aimed to raise awareness about head lice infestation in schools, including prevention and treatment, and change the public’s perception about head lice issues.
Licealiz's "Si Kathy at ang Kutostrophe" won the following:
• IABC Quill Award of Merit for Communication Skills – Publication (Si Kathy at ang Kutostrophe Coloring Book)
Mother-Baby Friendly Philippines, also known as the Crowd-based Monitoring of Milk Code Compliance (CMMCC), is a project by World Vision Philippines in partnership with the Department of Health (DOH) that allows Filipinos, especially mothers, to track and monitor any compliances and non-compliances in the Executive Order (EO) 51 (Philippine Milk Code of 1986), Republic Act (RA) 7600 (Rooming-in and Breastfeeding Act of 1992), and Republic Act (RA) 10028 (Expanded Breastfeeding Act of 2009), three laws that supports breastfeeding and proper nutrition of babies from 0 to 3 years old. Through a reporting system and crowd-sourcing monitoring campaign enabled by the project’s official website, mobile application, and text mechanism, everyone will be more alert in monitoring any violations of the mentioned laws as well as become more literate in knowing the proper nurturance of babies and its implications to their growth.
World Vision’s “Mother-Baby Friendly Philippines” Initiative won the following:
Together Possible is WWF’s call to action reminding everyone that together, we can protect the very things that keep us alive; at the same time, it embodies the way WWF works – in unity with people, partners and institutions to achieve lasting conservation solutions. Here in the Philippines, Together Possible was launched through a Year-Long Environmental Communications Program centered on campaigns that talked about Climate Change through Earth Hour, an art collaboration which launched WWF-Philippines first ever Art Ambassadors and a campaign that tackled the growing problem of single-use plastics through #AyokoNgPlastik (I don’t like single-use plastic), all amplified through partnerships and public relations events and executions.
WWF-Philippines’ “Together Possible” Campaign won IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.
Social Innovation Challenge is World Vision Philippines’ competition for innovators looking to make a social impact by creating sustainable solutions that address agricultural and educational challenges identified in communities. For this project, World Vision puts the focus on two community problems: (Challenge #1) the climate change dangers in Sogod, Cebu¸ and (Challenge #2) 500 out-of-school youth in Brgy. Bucana, Davao City. These challenges were identified using the human-centered approach that focuses on the families and communities, through various in-depth interviews, focused group discussions, user journey mapping, secondary studies, and other research and validation tools. Six teams were selected and emerged as finalists, composed of students and professionals from the developmental sector vying to have their ideas implemented. After undergoing a bootcamp and other developments, the project culminated with The Final Pitch, wherein they presented their ideas to a multi-sectoral panel of judges.
World Vision’s Social Innovation Challenge won the PRSP’s Gold Anvil Award for PR Program on a Sustained Basis: Community Development (Urban/ Rural).
Social Innovation Challenge is World Vision Philippines’ competition for innovators looking to make a social impact by creating sustainable solutions that address agricultural and educational challenges identified in communities. For this project, World Vision puts the focus on two community problems: (Challenge #1) the climate change dangers in Sogod, Cebu¸ and (Challenge #2) 500 out-of-school youth in Brgy. Bucana, Davao City. These challenges were identified using the human-centered approach that focuses on the families and communities, through various in-depth interviews, focused group discussions, user journey mapping, secondary studies, and other research and validation tools. Six teams were selected and emerged as finalists, composed of students and professionals from the developmental sector vying to have their ideas implemented. After undergoing a bootcamp and other developments, the project culminated with The Final Pitch, wherein they presented their ideas to a multi-sectoral panel of judges.
World Vision’s Social Innovation Challenge won the PRSP’s Gold Anvil Award for PR Program on a Sustained Basis: Community Development (Urban/ Rural).
When drivers get hungry, they end up doing crazy things on the road. So Snickers reminded people not to let hunger get in the way of their driving as they launched the Don’t Drive Hungry Initiative in April 23, 2016.
Together with BBDO Guerrero, Concept in Action (CIA) and Comco Southeast Asia, Snickers kicked off the initiative by giving away free temporary Don’t Drive Hungry license plates at the Capital Commons Carpark –these temporary plates were not only LTO compliant but they’re also great reminders of the brand’s message to drive safe by not driving hungry.
Top influencers were engaged, motoring and lifestyle media covered the activation generating media values that exceeded targets.
Snickers’ Don’t Drive Hungry project won the following:
Today’s modern moms care not only for their family but are constantly looking for ways they can be their best self – and clothes can be a valuable asset in giving them the confidence to face the world.
The Electrolux UltimateCare range of washing machines come with innovations that prevent the fading of colors, shrinkage and misshaping – and to launch their latest products, we created the FashionCare campaign, designed to help fashionista moms care for their clothes.
To give moms the info they need to always look their best, the agency put together the Electrolux FashionCare Council composed of iconic designer Rajo Laurel, Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo. They were launched to the media during Electrolux’s 15th anniversary event.
The team also ran the Electrolux FashionCare Blogwriting Competition, which invited fashion and lifestyle bloggers to share their power dressing tips on their blogs and social networking sites. To create greater awareness for the contest, the agency partnered with Bloggers United, one of the country’s premier groups of fashion and lifestyle bloggers.
The result: Over P21 million in media values and over 40 blogpost entries for the Electrolux FashionCare blogwriting contest.
The “Write to Ignite Blogging Project”, ComCo Southeast Asia’s initiative co-presented by Eastern Communications and sponsored by Electrolux, Jobstreet, and Teleperformance, is a response to the need of our times, as every story comes a very long way during this period of crisis. An initiative open to bloggers in the Philippines, it was aimed to highlight the human spirit by encouraging them to share their reflections and personal plights during the COVID-19 pandemic.
ComCo Southeast Asia's "Write to Ignite Blogging Project" won the following:
One Voice for Children is World Vision Philippines’ fundraising concert that aims to support the child-focused organization’s most vulnerable Filipino children, their families, and communities during the COVID-19 pandemic. Participated by the child-focused organization’s celebrity ambassadors and advocates, the virtual concert is a night dedicated to inspiring the public through music, prayers, and words. All proceeds from the One Voice for Children Virtual Concert supported World Vision’s education projects that aim to assist the children during the pandemic, including the annual distribution of school kits and the Abutin Na10 initiative.
Xiaomi Philippines' launched its latest flagship smartphone, the Mi11, in avirtual media event. The phone studio-grade camera features and pro performance to bring users a true ‘Movie Magic’ experience.
During the media event, attendees were asked to dress up as their favorite movie characters for a fun social media contest.
AirAsia in partnership with World Vision celebrated the season of giving through a joint Christmas initiative called “See the World,” an awareness building and fundraising effort for the benefit of Filipino children which aimed to raise at least one million pesos to provide sponsorship program for many children as direct recipients across the country. For every AirAsia seat booked or sold in the Philippines from 1 to 31 December 2017, five pesos was automatically donated to World Vision’s child sponsorship program and education-inspired programs. As the world’s best low-cost airline, AirAsia has opened the chance for more people to See the World and through this initiative with World Vision, AirAsia is also able to help underprivileged children to See the World but this time, through the gift of education.
AirAsia and World Vision’s “See the World” Initiative won the following:
The “Alaxan Showdown of the Year” featured brand ambassadors Manny Pacquiao at Hidilyn Diaz wherein they were tasked to “challenge” each other on stage to showcase their strengths and share their experiences about life struggles and body pains, together with medical experts, debunking common misconceptions on Ibuprofen as a painkiller and discuss the safety of Alaxan’s formulation, Ibuprofen + Paracetamol, which has helped millions of Filipinos to cope with body pains for more than 50 years.
Lenovo, the #1 PC brand in the world, partnered with digital video channel FEATR headlined by James Beard Media Awardee, Erwan Heussaff for a 2-part video series called Get Into It where Erwan featured the Last Mountain Tribes of the Philippines. The second part of the series is a special workshop on content creation and highlights the skills and experience needed to capture the stories of the Last Mountain Tribes of the Philippines.
The European Higher Education Fair (EHEF) is the biggest and longest-running education fair in the country. Themed "Pathways to Excellence" for its 14th run in 2023, a press conference, opening ceremony, onsite presentations, and a three-day fair were held for the event.
A total of 85 higher education institutions and diplomatic missions from Belgium, The Czech Republic, Denmark, Germany, Ireland, Spain, France, Italy, Hungary, The Netherlands, Austria, Poland, Finland, and Sweden participated in the fair and provided opportunities for Filipino students, professionals, and academes to study in the EU and explore various career opportunities. Partner school representatives, students, academicians, and professionals from all over the Philippines also supported the fair in pursuit of higher education.
For the initial two-day onsite fair, 2,000 students, faculty, academicians, and researchers joined in at Shangri-La Plaza, Mandaluyong City while 3,600 have logged in to the website and explored the virtual booths. In addition, 1,053 have participated in the third and final day through the online sessions presented by the European Higher Education Institutions and Philippine universities.
SEEK, the parent company of Asia’s leading online employment marketplaces JobStreet and JobsDB released the study titled “What Job Seekers Wish Employers Knew: Unlocking the Future of Recruitment.” Presented to the media outlets through a press conference, this report explores the gap between jobseekers and employers, packed with deep actionable insights.
Spearheaded by the EUPOP ASEAN, together with the EU Delegation in the Philippines and EU Member States and Cultural Institutions and partners, EHEF 2022 featured the first hybrid setup with activities on-ground and online geared towards promoting higher education with the EU as a center of excellence in education.
Executions include development of key visual, tapping of Goodwill Ambassadors or notable Filipinos who have studied in the EU, press conference, and the actual mounting of the fair proper. This event attracted 1,900 students on-site and 6,000 students online, who interacted with the 105 participating European Higher Education Institutions (EHEIs) and Cultural Institutions from 14 EU member states.
JobStreet kicked off its on-ground caravan in Bacolod, one of the emerging top hubs for commerce in the country, with a week-long lineup of activities for both local employers and candidates. This is in partnership with the Department of Labor and Employment (DOLE), Bacolod Local Government Unit (LGU), and Bacolod Public Employment Service Office (PESO). The initiative seeks to bring more employers and jobseekers together as part of JobStreet’s commitment to boosting the labor market by going hyperlocal.
Leading online job portal JobStreet introduced its newest learning content platform, seekMAX, in line with its dedication to empowering jobseekers to the next level. This new feature lets jobseekers and employees have access to free, bite-sized learning videos, be connected with industry experts, and become a part of a growing professional community to help them take their career to the next level. They can learn on-the-go anytime, anywhere.
In line with CMIP’s 10th anniversary in the home solutions industry, they launched the Midea Airstill Inverter Split-Type Air Conditioner that is recorded to be the most energy-efficient split-type air conditioner in the Philippines, earning the highest five star rating from the Department of Energy.
The agency facilitated the media invitation and webvertorial placements for the launch. Present at the event were lifestyle influencers such as Anne Clutz, Raiza Contawi, Patricia Henson, Michele Gumabao, and tech content creators, Lea and Jamie Inocian of Unbox PH.
French spirits house Rémy Martin remains unstoppable when it comes to cultivating its passion for excellence as it teams up with Antonio's PGA’s Chef Cyrille Soenen, a Maîtres Cuisiniers de France or "Master Chef of France”.
Rémy Martin has selected Chef Soenen to create a variety of exceptional dishes paired with the brand’s finest cognacs. Guests were served a full course meal which includes dry aged U.S. beef tenderloin infused with Rémy Martin VSOP, Chilean sea bass confit blended with Rémy Martin 1738 Accord Royal, lamb shoulder confit with Rémy Martin XO, and dark chocolate clafoutis soaked in Cointreau for dessert.
The special menu was exclusively curated with each dish complementing the distinct notes and characteristics of Rémy Martin cognacs, creating a harmonious and unforgettable tasting experience. This collaboration is in line with the brand’s initiatives focusing on the extraordinary fusion of creativity, gastronomy, and eco-consciousness.
Cleene Ethyl Alcohol’s “Towards a Cleener Philippines” is a movement encouraging the public to be more mindful by adopting an eco-friendly lifestyle. This is in collaboration with Plastic Bank, which is known for building recycling ecosystems in coastal areas through its community of plastic collectors.
COMCO Southeast Asia facilitated the virtual media launch of the campaign, led by Philusa Corporation and Plastic Bank representatives. The Agency also facilitated the webvertorial placements as well as influencer engagement with Filipino celebrity Gabbi Garcia.