About Us (Our DNA)

COMCO Mundo League of Enterprises is the parent company and umbrella group for all of COMCO’s existing and upcoming ventures and initiatives, a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training, and education, and entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia with network of affiliates in Indonesia, Malaysia, Singapore, and Thailand, COMCO Middle East & Africa, TARO AOX Inc. Digital + Integrated Communications, SEA Wave & Spice Multimedia Content Studio, COMCO School of Communications, Camp COMCO Mentorship Program Alumni Society, and Citizen COMCO Advocacy Program.

COMCO has been awarded the IABC Global Gold Quill Awards Agency of the Year, PRCA APAC Medium Consultancy of the Year in Asia Pacific, thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 170 metals from various local and international award-giving bodies.

OUR OUTLOOK (OUR VISION)

VISION. We are a premier craftsmanship vessel of Meaningful Storytelling navigating strategic regional centers of the planet, from Southeast Asia to the Middle East & Africa, and beyond.

FROM BRAND PURPOSE TO BRAND LOVE. Sharing stories that connect to people, creating campaigns that make an impact and doing great work that transcends generations and boundaries

SOCIAL CHANGE. Crafting campaigns and working on projects that champion humanity and make the world a better place.

TALENT GROWTH. Creating a space that helps mold the new breed of communications professionals and business leaders.

BORDERLESS COLLABORATION. Leading and uniting a network of independent communications agencies from different markets to serve regions integrated by a new world direction and technological advancements.

OUR FOCUS (OUR MISSION)

MISSION. Our Mantra is Meaningful Storytelling. We believe in the Power of the Narrative to connect to our publics, make an impact, achieve goals, and ignite change. We believe that hard sell doesn’t sell so our stories are created and curated based on progressive and globalized integrated communications disciplines that are strategy based, content driven, channel agnostic, and borderless, to service innovating and up and coming reputable brands, companies, organizations, communities and societies, of all shapes and sizes.

PAYING YOUR PASSION AND PURPOSE FORWARD. To be an agent of change, driven by the pursuit of our craft. Every project is a passion project, every work is a culmination of our effort and excellence, and every result is based on the care and commitment put in by the team at every step of the way.

CRAFTSMANSHIP COMMUNITY CULTURE. To put people first, enabling them to be their best, professionally and personally. Building a great team is the root and reason of the company. Hence, caring for and growing our people is in our DNA, it is our lifelong commitment and legacy. We value and nurture our team. From sharing individual journeys to creating team experiences, we build and back each other up. From discovering and developing new talents to molding and honing new team leaders and business leaders, we believe and invest in inclusive growth of people who are equally driven and committed.

CONTRIBUTION TO HUMANITY. To uphold commitment to advocacies that matter. We believe that businesses have a responsibility to drive change for the better. Businesses can only thrive if we have a healthy and progressive society. We support advocacies, brands and companies that aim to be a force for social good.

PROFESSIONAL PRACTICE FOR THE WORLD. To be a global independent communications agency, working with a network of independents and like-minded partner entrepreneurs across the regional centers of the world, to promote borderless collaboration.

COMMUNICATION FOR ALL. To uphold equal access and opportunity for all. We believe in protecting the free exchange of ideas, welcoming new perspectives from all walks of life, and creating an inclusive space for everyone to thrive in.

DOING THINGS DIFFERENTLY. To rebel against monotony and mediocrity, and to pursue craftsmanship excellence. We do business differently and we are not afraid to go against the norm to deliver excellence in every story that well and in every campaign we craft.

EMBRACING AND NURTURING IDENTITY WHILE WELCOMING GROWTH. To honor our identity and our heritage, inspiring nationalism and pride in our culture while maintaining and adopting democratic values and principles geared towards healthy and sustainable progress and more inclusive humanity.

OUR GUIDE (OUR VALUES)

OWNERSHIP. We treat your brand as our own. We immerse ourselves in our craft, thinking two steps ahead for any situation, and staying on top of everything through proper planning and execution.

LEADERSHIP. We guide our team towards a shared vision. We focus on goals rather than tasks, ensuring that we are aligned as we execute strategic plans, and working together to achieve results.

TEAMWORK. We are a team. We work collaboratively to think of the bigger picture and to achieve our goals. We care for everyone in the team and extend that care to the work we do, and our partners and stakeholders.

EXCELLENCE. We do our work with excellence. We put in the time, effort, discipline and hard work, combined with our strategic and creative thinking, knowledge of technology, and understanding of humanity as well as our experience, skills and expertise, to leave our mark on the projects and campaigns that we lead, ensuring high quality results.

INTEGRITY. We view honesty and integrity as our steadfast foundations. We demonstrate transparency in making every action and decision, doing what we believe is right and fostering an environment where ethical behavior is encouraged and required.

EXPERTISE. We are consultants and experts in our respective fields. We aim to provide the best counsel while maintaining mutual understanding and respect, and managing relationships with our stakeholders.

DRIVE FOR SOLUTIONS. We are solutions oriented. We find opportunities to showcase creative problem-solving skills by recommending new perspectives and suggesting alternative methods and approaches.

DIPLOMACY. We value healthy communication. We are professional communicators who believe in effectively expressing and articulating our thoughts to our stakeholders in any situation.

TESTIMONIALS

“ComCo’s foundation lies in the heart of its leader and its team. Built on sincerity, trustworthiness, detailed organization, and persistence, this boutique agency is a force to be reckoned with.”

Stephanie Henares

AVP for Marketing, Shopping Center Management Corporation , (former Advertising and PR Manager, SM Cinema)

“Our partners in ComCo are able to come up with fresh ideas from time to time, yet strategic and aligned with the business and communication objectives of our campaigns. Their ways of working complement our company’s pace in terms of how fast formulation and execution of plans are supposed to be, while maintaining high level of efficiency.”

David Viray

Brand Manager, AirAsia

“Building a brand is never a solo act. One of the most important steps to do that is to surround yourself with people who are as passionate as you are about your brand. Even at the onset, ComCo has shown unparalleled passion and commitment for the Goodyear brand, treating it as if it were their own.”

Kai Pioquinto

Asia Pacific Marketing Communications Manager, Emerson (former Marketing Communications Manager of Goodyear Philippines)

“ComCo Southeast Asia has been a longstanding supporter of WWF, providing a wide range of high-quality public relations services with a swift turnaround. Moreover, its officers display the same passion and love for the environment, ensuring that our environmental solutions are disseminated to the proper audiences at the proper time. WWF looks forward to more initiatives with this top PR firm.”

Gregg Yan

Former Communications Head, WWF-Philippines

“It’s no secret that the PR and communications function has had to evolve to embrace advanced marketing strategies. ComCo Southeast Asia has gone beyond the scope of traditional PR. They are more agile in building relevant brand messages that can bend and move, providing greater value in a wide range of services, such as social, content and digital.”

Andrea Pionilla

Country Marketing Manager, Electrolux Philippines

“I’ve worked with Ferds for more than 5 years now, and through several agencies. I was thrilled when he set up his own agency. ComCo Southeast Asia gives its 110% to a project, pouring in passion and love for our play advocacy. What started out as a proposal during the ComCo Mentorship Program, evolved, and grew into an actual play advocacy campaign which was launched last year.”

Maia Melencio

Partnerships & Resource Innovations Manager, Unilab Foundation

“I am most proud and pleased by our partnership with Comco which faithfully helped us spread the word about World Vision, especially during our year-long 60th anniversary commemoration in 2017. With Ferds Bondoy at the helm, Comco helped boost our media presence and positioning as an enduring child-focused NGO, as they provided timely advice and guidance to our advocacy awareness and fundraising thrusts including World Vision Run, Nakakalokal Concert with Ogie Alcasid, 2k in 1k Child sponsorship campaign, Marawi emergency response, and the recent Quill Awards winner See the World initiative in partnership with Air Asia. With that, we are so grateful and we look forward to more value-creating alliance in the future. More power to the Comcoys!”

Genesis Lamigo

Public Relations and Communications Manager, World Vision

“ComCo Southeast Asia is a reliable business partner. You can count on them to deliver their best!”

Claire Khoo

Former Senior Brand Manager, MARS SEA Chocolates – M&M’S®, Maltesers®, Seasonals

“We have partnered with Comco to build our brand, Licealiz, for more than 5 years now. They have been instrumental especially in running our long term project with DepEd, Licealiz Kilusang Kontra Kuto. The team works as if they own the brand themselves so ideas, collaboration and execution is a breeze.”

Bing T. Cavestany

VP - Marketing, Lamoiyan Corporation

Years

Brands

Awards

Ferdinand Bondoy, CDM

A champion of strategic integration and communications, meaningful storytelling and transformative coaching, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his career. Ferdinand, who is also a certified digital marketer and crisis counselor in Asia-Pacific, has mastered the diverse fields of communications such as Strategic Communications, Integrated Marketing Communications, Marketing and Corporate Public Relations, Digital and Social, Content Marketing, Advocacy Communications, Cause Related Marketing, Corporate Social Responsibility, Internal Communications, Influencer Marketing, Special Events, and Video Storytelling, among others.

He has serviced some of the biggest global and local brands and organizations in the region (e.g. National Geographic Channel, Shell, Converse, Spain Tourism Board, WESM, P&G, GSK, UNICEF, Ayala Land, Tokyo Tokyo, Rockwell Land, Power Plant Mall, Wyeth, Boehringer Ingelheim, Cortal, SM Lifestyle Entertainment, Mall of Asia Arena, HP, Philips, Abbott, ZestAir, Pru Life UK, Volkswagen, Alaska, City of Dreams Manila, Nobu Hotel, Skyscanner, KakaoTalk) and spearheaded landmark campaigns recognized by the industry here and across the globe. His works have been recognized by prestigious award-giving bodies such as Cannes Lion, Spikes Asia, PR Awards Asia, Mumbrella, MarCom Awards, Marketing Event Awards, Marketing PR Awards, Stevie Awards, Asia-Pacific Tambuli Awards, Kidlat, ARAW, Anvil Awards, and Quill Awards.

Ferdinand co-founded ComCo Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 65 local, regional and international brands (e.g. Eastern Communications, Jobstreet, Teleperformance, Xiaomi, Sunlife ASCP, Lenovo, Licealiz, Defensil Isopropyl Alcohol, Gumtect, Hapee Kiddie, Electrolux, M&M’s, Snickers, Goodyear, AirAsia, SM Cinema, IMAX, Director’s Club, Snack Time, TCL, BPI Philam Life, Pioneer Insurance, Oakley, Old Spice, Reef, The Medical City - Clark, Ayala Malls, Angkas) including reputable development and humanitarian organizations (e.g. World Vision, WWF, Unilab Foundation, UNFPA, WHO, Called to Rescue). Under his leadership, ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016.

Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication and served as Features Editor of Ang Pamantasan Student Publication, Public Relations Officer of College of Arts and Sciences Student Council, and Block Representative of Mass Communications Students League. As a way of giving back to the industry, he created the award-winning Camp ComCo Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He is also fondly called as "coach" by those whom he took under his wing and mentored extensively in the practice.

Prior to ComCo SEA, Ferdinand was the Vice President for Brand Marketing, Digital, Social and Content of FleishmanHillard and Associate PR Director of Campaigns & Grey. Before his agency stint, he held corporate communications roles in First Metro Investment Corporation (and serviced its subsidiaries First Metro Asset Management Inc. and First Metro Securities Brokerage Corporation), Luen Thai International Group, and Globe Telecom as well as a broadcast journalism post in ABS-CBN News and Current Affairs.

Ferdinand is the Corporate Secretary and Chair of Digital Communications and Public Relations Committee of the International Association of Business Communicators (IABC) Philippines and Board Trustee and Chair of Students' PR Congress and Grand Prix of the Public Relations Society of the Philippines (PRSP). He also represents ComCo Southeast Asia in the Internet and Mobile Marketing Association of the Philippines (IMMAP), Public Relations and Communications Association Southeast Asia (PRCA SEA), the Chartered Institute of Public Relations (CIPR) based in the United Kingdom, the ASEAN Public Relations Network (APRN), the Social Media Club based in Los Angeles in USA, and the International Public Relations Association (IPRA).

Tricia Cusi

A Public Relations professional who has handled clients from various industries including consumer, corporate, luxury, fashion, hospitality, non-government organizations, health, finance and entertainment

A team leader who ensures the work being delivered, Tricia is always the best in its class that has resulted in account wins, PR awards, clients retained and recognition for clients in their respective industries.

Tricia is an expert in client servicing, media and influencer relations, strategy development, stakeholder engagement, events management, writing press releases, speeches, newsletters and other press materials, proofreading, forward feature tracking and monitoring and analyzing of publicity mileage reports

She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.

Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.

Joan Icotanim

Her stint in business development of community enterprises, passion in growing these businesses with a heart and commitment to market and promote these through advocacy communication, honed her to strike the balance between being socially responsible and effective communicator at the same time.

Joan, as ComCo Southeast Asia’s Brand Communications and Administration Director, leads the Agency and client-driven advocacy projects and corporate social responsibility campaigns. She currently handles World Vision and Pinnacle Sources, a Manila-based business consultancy firm to social and small-to-medium enterprises (SMEs). She also supports Lamoiyan Corporation’s Licealiz advocacy project in public schools and social media.

Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry

She holds a degree in Business Administration from the University of the Philippines - Diliman.

Rachel Syfargo

Has vast experience in both Advertising and Public Relations, conceptualizing and executing marketing programs that encompassed both fields.

During her stint in Megaworld, Rachel was part of the team that won Best in Big Idea for the Second Half 2015 Planning and Best in Integrated Marketing Communications during the 2016 Business Planning Session. She was also the Communications point person in charge of the Megaworld’s Chinese New Year campaign and Easter Wonderland PR Campaign, both of which won Quill Excellence awards under the Marketing Communications and Special Events categories, respectively. She has also managed projects for brands of various multi-national companies such as Procter & Gamble’s Pampers and e.Studyante (e.student) CSR program and Wyeth’s Promil, Bonakid and Promama.

Aside from strategic planning and execution, Rachel also handles copywriting and editorial duties within her projects. As Communications Manager of Megaworld Commercial Division, she has served as Senior Editor of the Megaworld Lifestyle Malls Magazine and also managed content creation for ads and supplements, both for print and online. For PR Campaigns, aside from writing press releases, she has also created photos and stories that have landed in the front page among these Eastwood City’s Easter Egg Tree in 2014, Lucky Chinatown’s Year of the Sheep decor and Mid-Autumn Guinness Lantern Display and Eastwood City’s New Year Countdown to 2016. As Editorial Director in Campaigns & Grey PR., she was in charge of writing press releases, print supplements, TV capsule copies and editing event scripts.

AC Recio

Is the Agency’s content wizard as he takes a key role in ComCo Southeast Asia’s multimedia content and creative services. He did exemplary work for various content initiatives ranging from copy, graphics design, social media and online video for various clients and ComCo’s corporate requirements.

After undergoing a comprehensive training in ComCo Southeast Asia, AC now takes a key role in Multimedia Content and Creative Services, and manages accounts such as Lamoiyan Corporation’s Licealiz, Pioneer Insurance, Platinum Karaoke, Pinnacle Sources – a business consultancy firm catering to SMEs and World Vision.

He contributed to the success of some of ComCo Southeast Asia’s most memorable campaigns such as Licealiz: Kilusang Kontra Kuto, Pioneer Insurance #MoveOnLang Songwriting Competition and Platinum Karaoke’s AlDub campaign, among others.

He earned his Bachelor of Arts in Communication degree with honors (Second Honor) from the Ateneo de Manila University. He had his internship at global communications firm Fleishman Hillard and e-commerce site Groupon Philippines.

Justin Harvey Llamosa

He serves as the Agency’s torchbearer with his passion, drive and dynamic work in new business and the key projects he handled. Updated in current events and in touch with pop culture and trends, Harvey specializes on research, insights mapping and strategic communications support.

After undergoing a comprehensive training in ComCo Southeast Asia, Harvey now takes a key role in Strategic Planning and New Business and handles projects for WWF-Philippines, AirAsia and M&M’s SEA. He contributed to the success of some of ComCo Southeast Asia’s groundbreaking projects such as the AirAsia Travel Photographer 2016, WWF-Philippines Partners Night, Earth Hour, M&M’s Fun First Move project and AirAsia #ThankYou campaign, among others.

A Dean’s Lister and a graduate of Bachelor of Mass Communication from Pamantsan ng Lungsod ng Maynila (University of the City of Manila), Harvey and his team were declared Champion in the 2013 PRSP (Public Relations Society of the Philippines) Grand Prix, Junior Anvil Awardee in the 49th PRSP Anvil Awards and 1st Runner Up in the 2015 PANA (Philippine Association of National Advertisers) PANANAW Awards.

Queenie Resmundo

After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.

Queenie continued her career in the challenging path where she thought her creativity that she has been wanting to explore can be put into play. She handles event and media production and helps in the administration matters. Queenie also manages the website content of the Agency. She has already worked on projects of TCL, Oakley, Electrolux, AirAsia, and more to map out.

Queenie graduated Magna Cum Laude with Bachelor’s degree in Journalism at the Polytechnic University of the Philippines – Manila. As writing being the only way she can express more of her thoughts, she was an author of a book published by Precious Pages, was also an intern at Malaya Business Insight newspaper, and is currently a contributor to the online lifestyle blog, When In Manila.

Peachy Taculod

Peachy Taculod is armed with over 15 years experience in Digital and New Media, Peachy specializes in Digital Strategy, Digital Media Planning and Buying, Social Marketing, Online Community Management, Performance Marketing, and Digital and Social Media Audit.

Peachy has proven leadership experience in managing digital teams and service relationships with key partner clients and experience with C-level client relationship building and management, having worked with companies such as SM Investments Corporation and Globe Telecom.

She has held key positions in various digital and media agencies such as Wunderman, Group M, AdSpark and Ambient Digital, among others. Peachy graduated with a degree of Bachelor of Communication Arts from University of Santo Tomas.