Ferdinand Bondoy, CDM
A champion of strategic integration and communications, meaningful storytelling and transformative coaching, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his career. Ferdinand, who is also a certified digital marketer and crisis counselor in Asia-Pacific, has mastered the diverse fields of communications such as Strategic Communications, Integrated Marketing Communications, Marketing and Corporate Public Relations, Digital and Social, Content Marketing, Advocacy Communications, Cause Related Marketing, Corporate Social Responsibility, Internal Communications, Influencer Marketing, Special Events, and Video Storytelling, among others.
He has serviced some of the biggest global and local brands and organizations in the region (e.g. National Geographic Channel, Shell, Converse, Spain Tourism Board, WESM, P&G, GSK, UNICEF, Ayala Land, Tokyo Tokyo, Rockwell Land, Power Plant Mall, Wyeth, Boehringer Ingelheim, Cortal, SM Lifestyle Entertainment, Mall of Asia Arena, HP, Philips, Abbott, ZestAir, Pru Life UK, Volkswagen, Alaska, City of Dreams Manila, Nobu Hotel, Skyscanner, KakaoTalk) and spearheaded landmark campaigns recognized by the industry here and across the globe. His works have been recognized by prestigious award-giving bodies such as Cannes Lion, Spikes Asia, PR Awards Asia, Mumbrella, MarCom Awards, Marketing Event Awards, Marketing PR Awards, Stevie Awards, Asia-Pacific Tambuli Awards, Kidlat, ARAW, Anvil Awards, and Quill Awards.
Ferdinand co-founded ComCo Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 65 local, regional and international brands (e.g. Eastern Communications, Jobstreet, Teleperformance, Xiaomi, Sunlife ASCP, Lenovo, Licealiz, Defensil Isopropyl Alcohol, Gumtect, Hapee Kiddie, Electrolux, M&M’s, Snickers, Goodyear, AirAsia, SM Cinema, IMAX, Director’s Club, Snack Time, TCL, BPI Philam Life, Pioneer Insurance, Oakley, Old Spice, Reef, The Medical City – Clark, Ayala Malls, Angkas) including reputable development and humanitarian organizations (e.g. World Vision, WWF, Unilab Foundation, UNFPA, WHO, Called to Rescue). Under his leadership, ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016.
Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication and served as Features Editor of Ang Pamantasan Student Publication, Public Relations Officer of College of Arts and Sciences Student Council, and Block Representative of Mass Communications Students League. As a way of giving back to the industry, he created the award-winning Camp ComCo Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He is also fondly called as “coach” by those whom he took under his wing and mentored extensively in the practice.
Prior to ComCo SEA, Ferdinand was the Vice President for Brand Marketing, Digital, Social and Content of FleishmanHillard and Associate PR Director of Campaigns & Grey. Before his agency stint, he held corporate communications roles in First Metro Investment Corporation (and serviced its subsidiaries First Metro Asset Management Inc. and First Metro Securities Brokerage Corporation), Luen Thai International Group, and Globe Telecom as well as a broadcast journalism post in ABS-CBN News and Current Affairs.
Ferdinand is the Corporate Secretary and Chair of Digital Communications and Public Relations Committee of the International Association of Business Communicators (IABC) Philippines and Board Trustee and Chair of Students’ PR Congress and Grand Prix of the Public Relations Society of the Philippines (PRSP). He also represents ComCo Southeast Asia in the Internet and Mobile Marketing Association of the Philippines (IMMAP), Public Relations and Communications Association Southeast Asia (PRCA SEA), the Chartered Institute of Public Relations (CIPR) based in the United Kingdom, the ASEAN Public Relations Network (APRN), the Social Media Club based in Los Angeles in USA, and the International Public Relations Association (IPRA).
