Eastern Communications’ Link VIP Club

Eastern Communications is the first communications service provider in the Philippines, commissioned by the Spanish government to provide the country’s first telegraphic services. In 2017, they launched their “Our Strong Connection” campaign, where they defined the Eastern brand as both “High Tech” and “High Touch”.


Coming after this rebranding campaign and launched during their 140th anniversary in 2018, the Eastern Link VIP Club was created to further differentiate being “High Touch”, offering personalized customer service. Members received perks and privileges and access to educational expos and exclusive events.


The Eastern Link VIP Club helped increase customer satisfaction. Based on their 2019 Customer Satisfaction Study, 82% of the members were satisfied with their services versus 80.72% rating in 2018. Eastern Communications also ranked first in After-Sales Service with 83% rating versus six other providers. There was also an increase in revenue from existing base by 15% versus end of 2018.


Eastern Communications’ “Eastern Link VIP Club” won the following::


  • Gold Stevie® Award for Award for Innovation in Customer Service Management, Planning & Practice (Telecommunications Industries) category
  • Silver Anvil for the PR Program Directed at Specific Stakeholder (Customer)