Alaxan Showdown of the Year
The “Alaxan Showdown of the Year” featured brand ambassadors Manny Pacquiao at Hidilyn Diaz wherein they were tasked to “challenge” each other on stage to showcase their strengths and share their experiences about life struggles and body pains, together with medical experts, debunking common misconceptions on Ibuprofen as a painkiller and discuss the safety of Alaxan’s formulation, Ibuprofen + Paracetamol, which has helped millions of Filipinos to cope with body pains for more than 50 years.