In photo is the COMCO Team for Century Tuna led by COMCO Mundo Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Ferdinand Bondoy (third from right), Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Communications Manager / Partner Harvey Llamosa (fourth from left), and Senior Executive Initiatives and Communications Officer Paula Sison (third from left) together with the rest of COMCO Mundo Leaders as they present the 2023 MarCom Platinum Award Statuette at the COMCO Mundo Headquarters in Makati City, The Philippines.
COMCO Southeast Asia, the New PR and Smart Social agency of the powerhouse and award-winning communications group COMCO Mundo League of Enterprises, and its partner brand, Century Tuna, the leading canned tuna product in the Philippines, has recently received the Platinum Award for Strategic Communications for the “Saving Our Seas” initiative from the globally acclaimed MarCom Awards 2023.
Administered by the Association of Marketing and Communication Professionals (AMCP), the USA-based MarCom Awards underscores excellence in marketing and communication by recognizing creativity, hard work, and generosity of professionals in the industry.
Anchored on protecting the Philippines’ bountiful marine biodiversity, Century Tuna’s “Saving Our Seas” Initiative was launched to address the threat of the growing problem of plastic pollution. The Saving Our Seas initiative also became an avenue to reinforce the idea of a Plastic Circular Economy through various executions such as the celebration of Earth Hour, community visit and engagement and other sustaining activities.
The Saving Our Seas Initiative became the biggest clean-up project in the history of Anilao in Mabini, Batangas which is part of the world’s “Center of the Center of Marine Biodiversity” and the birthplace of scuba diving in the Philippines. In total, the launch gathered 156 trash bags with 805.4 kilograms of trash collected by a total of 212 clean-up volunteers, joined by Century Tuna Ambassador Alden Richards and the Century Tuna Superbods.
During its pilot year, the Saving Our Seas initiative reached its target of collecting 10,000 kilograms or 10 metric tons of trash through its Cash-to-Waste program in partnership with Generation HOPE’s Aling Tindera.
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About COMCO Mundo League of Enterprises
A trailblazing and global award-winning communications group, COMCO Mundo League of Enterprises is a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training, and education, and entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia Philippines, COMCO Middle East & Africa, TARO AOX Inc., COMCO Southeast Asia Singapore, SEA Wave & Spice Multimedia Content Studio, Camp COMCO Alumni Society, and Citizen COMCO Advocacy Program.
COMCO been awarded Medium Consultancy of the Year in Asia Pacific at PRCA APAC Awards, thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 150 metals from various local and international award-giving bodies.