Story Lab is TARO AOX’s communication development and support ecosystem, providing a strategic base for your campaign as well as end-to-end editorial content and media measurement analytics.
From campaign conceptualization to monitoring, Story Lab aims to provide companies and brands with a holistic and data-driven approach for their campaigns that aligns with their strategic objectives.
Communications Audit: Deep Dive into Your Brand’s Storytelling Framework
Gain a deeper understanding of the effectiveness your current marketing efforts with a communications audit, which includes a review of your communication channels and content across various platforms, share of voice (SOV) measurement and analysis, and a media audit across different media publications.
By identifying strengths and weaknesses in your messaging, Story Lab can help finetune your approach for upcoming campaigns and share strategic recommendations for optimizing your communication efforts.
Research and Planning: Gain Insight into the Current Landscape
Understand industry and market trends, and get insights on customer behavior and competitor positioning through our research and planning services.
Whether you’re entering a new market, launching a product, or optimizing a current campaign, research and planning ensures that every move is grounded in the latest data and is aligned with your goals. Leverage market research, audience analysis, and competitive intelligence to finetune your strategic roadmap and audience targeting.
Editorial and Publication Services: Crafting Content that Connects
In today’s content-driven marketing environment, transforming brand messages into engaging communication is key. Story Lab provides editorial and publication services in a variety of channels, such as press releases, blog posts, white papers, case studies and thought leadership pieces, newsletters, social media posts, and more.
In tandem with our design team, Story Lab can also provide support for marketing materials such as collaterals, annual reports and other internal and external publications, enabling you to reach and communicate with key stakeholders.
Special PR and Communications Projects: Campaigns for Maximum Impact
From product launches, event promotions, influencer partnerships, and thought leadership campaigns, Story Lab provides expertise for a variety of public relations projects to augment other marketing efforts. These services include end to end services from PR campaign conceptualization, to execution, and PR monitoring.
Media Measurement: Tracking Your Campaign’s Impact
Track the performance of your brand’s presence in the media. Story Lab’s monitoring and measurement services include industry, competitor and brand monitoring from news outlets, social media platforms, blogs, and other channels. This service includes sentiment analysis, tracking mentions, and identifying emerging trends. With our social media team, we can also provide digital analytics with measurement of key metrics like media coverage, website traffic, engagement rates, and conversions.
With this data, you can refine your marketing efforts, measure the return on investment (ROI) of your communications strategy and leverage learnings for future campaigns.
Story Lab enables brands to set their campaign up for success with deeper knowledge of the landscape through audit and research services, to better connect with their audiences through editorial and PR support, and to measure the impact of their efforts through analytics and reports. Ignite your storytelling with Story Lab, email us at: messageportal@taroaox.com