Raves in coffee shops are cool, but what about a matcha party in a wellness club? The PEAQ Social Wellness Club launched in Dubai with the city’s first ever matcha party. Featuring high-energy dancing, DJs, and alcohol-free matcha beverages, the party went viral through its unique concept.
“In a city that thrives on high-energy experiences, we’re curating a new kind of luxury—one that fuels you, rather than drains you,” said Ali Hassoun, the founder of PEAQ.
While this could be a new trend in the making, Gen Zers are definitely on the lookout for alternatives to alcohol that could fuel their party culture.
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