02.10.2025.COMCO_WEB SLIDER_GROUP SHOT_Update

OUR COMCO SQUADRON

Ferdinand L. Bondoy, CDM, MCIPR

Interregional President & Group Chief Executive and Head of Global & Strategic Communications / Partner & Co-Founder

Champion of Strategic Integration and Communications, Meaningful Storytelling and Transformative Coaching

Tricia Cusi

Senior Vice President for Business Development and Managing Director for COMCO Middle East & Africa / Partner and Co-Founder

International Communications and Luxury PR Trailblazer

Joan Icotanim

Vice President for Governance and Head of Sundaica SSEC / Comptroller & Partner

Corporate PR & Advocacy Communications Frontrunner

Rachel Syfargo, CDM

Vice President for Operations and Head of Story Lab / Partner

Communications and Content Genius

AC Recio, CDM

Associate Director for Digital, Content & Emerging Platforms / Deputy Business Administrator / Partner

Digital and Content Creation and Disruption Wizard

Justin Harvey Llamosa

Chief of Staff to the Interregional President & Group CEO / Associate Director for Executive Initiatives & Strategic Communications / Partner

New PR Rockstar and Agency Torchbearer

Queenie Resmundo

Senior Manager for New PR & Smart Social / Communications and Deputy Business Administrator / Partner

Public Relations, Media and Production Topnotcher

Joyce Yu

Managing Director and Business Administrator

Communications and PR Best Practices Stalwart

Janela Mauryn Bufi

Senior Manager for Digital PR & Communications and Deputy Business Administrator

Marketing Communications and Pop Culture Connoisseur

Geoffrey Michael Pangan

Senior Manager for Integrated Communications

Myla Mercado

Senior Supervisor for Corporate Services - Finance & Accounting

Patricia Anne Raña

Associate Manager for Corporate Services - Governance & Administration and Special Assistant to the Comptroller

Business Systems and Processes Catalyst

Arnel Bien Francisco

Associate Director for Finance

Peachy Taculod

Senior Strategist for Digital, Content & Emerging Platforms

Digital Innovation, Transformation and Performance Marketing Expert

Mary Jane Ibay, CPA

Senior Advisor for Audit, Finance & Accounting / Internal Auditor

Business Management Guru

Atty. Leo Lim

Senior Counsel for Legal Affairs / Data Privacy Officer

Corporate Governance Oracle

Vince Maverick Rodriguez

Associate Supervisor for Communications & Marketing Services

Narah Martina Faigal

Senior Officer for Digital & Multimedia Arts

Hiacynth Ablanez

Senior Officer for New PR & Smart Social / Communications

Jaderick Buhay

Officer for Integrated Communications

Mericka Bataclan-Principe

Associate Supervisor for Corporate Services - Governance & Administration

Cheska Claire O. Gutierrez

Senior Officer for Corporate Services

Gabriel Hagen Gonzales

Officer for Digital & Multimedia Arts

Joana Marie De Guzman

Senior Associate for Integrated Communications

Hendrich Namoca

Officer for Communications Support Services

Louise Ariele Gamboa

Officer for Communications & Marketing Services

Ronette Tibay

Officer for Digital PR & Communications

Sharmaine Irish T. Padua

Officer for Executive Initiatives & Strategic Communications

Naomi Cavaneyro

Senior Associate for Content Studio & Convergent Media

Selena Patricia Campañer

Associate for Executive Initiatives & Strategic Communications

Cedrick Dalvin Alolor

Associate for Executive Initiatives and Strategic Communications

Ysabel Villesis

Associate for Corporate Services

Justine Keith Olay

Associate for Digital & Multimedia Arts

Adriana David

Associate for New PR & Smart Social / Communications

Petrona Bea Sevilla

Associate for Digital PR & Communications

Kim Soria

Specialist for IT Support Systems

Ram Balaong

Associate for Logistics and Production

ComCo SEA Command Center Vanguard

Jeric Agsaway

Assistant for Logistics and Production

ComCo SEA Command Center Vanguard

Joenald Dycaico

Web Development and Management Specialist

Digital Channels Sage

ComDroid CSCC316

Command Center Virtual Assistant

Jack of All Platforms

Matthew Escosia

Senior Story Surfers

Paula Jhea Sison

Senior Story Surfers

Karen Mae Morales

Story Surfers

Arns Santiago

Story Surfers

Alissa Evangelista

Story Surfers

Jireya Bautista

Contributing Story Surfers

Monique Espino

Contributing Story Surfers

Jia Jarin

Contributing Story Surfers

Shane Jhastin D. Picson

Contributing Story Surfers

SEA Network

Indonesia

Malaysia

Philippines

Singapore

Thailand

Ferdinand Bondoy, CDM

A champion of strategic integration and communications, meaningful storytelling and transformative coaching, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his career. Ferdinand, who is also a certified digital marketer and crisis counselor in Asia-Pacific, has mastered the diverse fields of communications such as Strategic Communications, Integrated Marketing Communications, Marketing and Corporate Public Relations, Digital and Social, Content Marketing, Advocacy Communications, Cause Related Marketing, Corporate Social Responsibility, Internal Communications, Influencer Marketing, Special Events, and Video Storytelling, among others.

He has serviced some of the biggest global and local brands and organizations in the region (e.g. National Geographic Channel, Shell, Converse, Spain Tourism Board, WESM, P&G, GSK, UNICEF, Ayala Land, Tokyo Tokyo, Rockwell Land, Power Plant Mall, Wyeth, Boehringer Ingelheim, Cortal, SM Lifestyle Entertainment, Mall of Asia Arena, HP, Philips, Abbott, ZestAir, Pru Life UK, Volkswagen, Alaska, City of Dreams Manila, Nobu Hotel, Skyscanner, KakaoTalk) and spearheaded landmark campaigns recognized by the industry here and across the globe. His works have been recognized by prestigious award-giving bodies such as Cannes Lion, Spikes Asia, PR Awards Asia, Mumbrella, MarCom Awards, Marketing Event Awards, Marketing PR Awards, Stevie Awards, Asia-Pacific Tambuli Awards, Kidlat, ARAW, Anvil Awards, and Quill Awards.

Ferdinand co-founded ComCo Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 65 local, regional and international brands (e.g. Eastern Communications, Jobstreet, Teleperformance, Xiaomi, Sunlife ASCP, Lenovo, Licealiz, Defensil Isopropyl Alcohol, Gumtect, Hapee Kiddie, Electrolux, M&M’s, Snickers, Goodyear, AirAsia, SM Cinema, IMAX, Director’s Club, Snack Time, TCL, BPI Philam Life, Pioneer Insurance, Oakley, Old Spice, Reef, The Medical City - Clark, Ayala Malls, Angkas) including reputable development and humanitarian organizations (e.g. World Vision, WWF, Unilab Foundation, UNFPA, WHO, Called to Rescue). Under his leadership, ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016.

Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication and served as Features Editor of Ang Pamantasan Student Publication, Public Relations Officer of College of Arts and Sciences Student Council, and Block Representative of Mass Communications Students League. As a way of giving back to the industry, he created the award-winning Camp ComCo Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He is also fondly called as "coach" by those whom he took under his wing and mentored extensively in the practice.

Prior to ComCo SEA, Ferdinand was the Vice President for Brand Marketing, Digital, Social and Content of FleishmanHillard and Associate PR Director of Campaigns & Grey. Before his agency stint, he held corporate communications roles in First Metro Investment Corporation (and serviced its subsidiaries First Metro Asset Management Inc. and First Metro Securities Brokerage Corporation), Luen Thai International Group, and Globe Telecom as well as a broadcast journalism post in ABS-CBN News and Current Affairs.

Ferdinand is the Corporate Secretary and Chair of Digital Communications and Public Relations Committee of the International Association of Business Communicators (IABC) Philippines and Board Trustee and Chair of Students' PR Congress and Grand Prix of the Public Relations Society of the Philippines (PRSP). He also represents ComCo Southeast Asia in the Internet and Mobile Marketing Association of the Philippines (IMMAP), Public Relations and Communications Association Southeast Asia (PRCA SEA), the Chartered Institute of Public Relations (CIPR) based in the United Kingdom, the ASEAN Public Relations Network (APRN), the Social Media Club based in Los Angeles in USA, and the International Public Relations Association (IPRA).

Tricia Cusi

A Public Relations professional who has handled clients from various industries including consumer, corporate, luxury, fashion, hospitality, non-government organizations, health, finance and entertainment

A team leader who ensures the work being delivered, Tricia is always the best in its class that has resulted in account wins, PR awards, clients retained and recognition for clients in their respective industries.

Tricia is an expert in client servicing, media and influencer relations, strategy development, stakeholder engagement, events management, writing press releases, speeches, newsletters and other press materials, proofreading, forward feature tracking and monitoring and analyzing of publicity mileage reports

She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.

Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.

Joan Icotanim

Her stint in business development of community enterprises, passion in growing these businesses with a heart and commitment to market and promote these through advocacy communication, honed her to strike the balance between being socially responsible and effective communicator at the same time.

Joan, as ComCo Southeast Asia’s Brand Communications and Administration Director, leads the Agency and client-driven advocacy projects and corporate social responsibility campaigns. She currently handles World Vision and Pinnacle Sources, a Manila-based business consultancy firm to social and small-to-medium enterprises (SMEs). She also supports Lamoiyan Corporation’s Licealiz advocacy project in public schools and social media.

Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry

She holds a degree in Business Administration from the University of the Philippines - Diliman.

Rachel Syfargo

Has vast experience in both Advertising and Public Relations, conceptualizing and executing marketing programs that encompassed both fields.

During her stint in Megaworld, Rachel was part of the team that won Best in Big Idea for the Second Half 2015 Planning and Best in Integrated Marketing Communications during the 2016 Business Planning Session. She was also the Communications point person in charge of the Megaworld’s Chinese New Year campaign and Easter Wonderland PR Campaign, both of which won Quill Excellence awards under the Marketing Communications and Special Events categories, respectively. She has also managed projects for brands of various multi-national companies such as Procter & Gamble’s Pampers and e.Studyante (e.student) CSR program and Wyeth’s Promil, Bonakid and Promama.

Aside from strategic planning and execution, Rachel also handles copywriting and editorial duties within her projects. As Communications Manager of Megaworld Commercial Division, she has served as Senior Editor of the Megaworld Lifestyle Malls Magazine and also managed content creation for ads and supplements, both for print and online. For PR Campaigns, aside from writing press releases, she has also created photos and stories that have landed in the front page among these Eastwood City’s Easter Egg Tree in 2014, Lucky Chinatown’s Year of the Sheep decor and Mid-Autumn Guinness Lantern Display and Eastwood City’s New Year Countdown to 2016. As Editorial Director in Campaigns & Grey PR., she was in charge of writing press releases, print supplements, TV capsule copies and editing event scripts.

AC Recio

Is the Agency’s content wizard as he takes a key role in ComCo Southeast Asia’s multimedia content and creative services. He did exemplary work for various content initiatives ranging from copy, graphics design, social media and online video for various clients and ComCo’s corporate requirements.

After undergoing a comprehensive training in ComCo Southeast Asia, AC now takes a key role in Multimedia Content and Creative Services, and manages accounts such as Lamoiyan Corporation’s Licealiz, Pioneer Insurance, Platinum Karaoke, Pinnacle Sources – a business consultancy firm catering to SMEs and World Vision.

He contributed to the success of some of ComCo Southeast Asia’s most memorable campaigns such as Licealiz: Kilusang Kontra Kuto, Pioneer Insurance #MoveOnLang Songwriting Competition and Platinum Karaoke’s AlDub campaign, among others.

He earned his Bachelor of Arts in Communication degree with honors (Second Honor) from the Ateneo de Manila University. He had his internship at global communications firm Fleishman Hillard and e-commerce site Groupon Philippines.

Justin Harvey Llamosa

He serves as the Agency’s torchbearer with his passion, drive and dynamic work in new business and the key projects he handled. Updated in current events and in touch with pop culture and trends, Harvey specializes on research, insights mapping and strategic communications support.

After undergoing a comprehensive training in ComCo Southeast Asia, Harvey now takes a key role in Strategic Planning and New Business and handles projects for WWF-Philippines, AirAsia and M&M’s SEA. He contributed to the success of some of ComCo Southeast Asia’s groundbreaking projects such as the AirAsia Travel Photographer 2016, WWF-Philippines Partners Night, Earth Hour, M&M’s Fun First Move project and AirAsia #ThankYou campaign, among others.

A Dean’s Lister and a graduate of Bachelor of Mass Communication from Pamantsan ng Lungsod ng Maynila (University of the City of Manila), Harvey and his team were declared Champion in the 2013 PRSP (Public Relations Society of the Philippines) Grand Prix, Junior Anvil Awardee in the 49th PRSP Anvil Awards and 1st Runner Up in the 2015 PANA (Philippine Association of National Advertisers) PANANAW Awards.

Queenie Resmundo

After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.

Queenie continued her career in the challenging path where she thought her creativity that she has been wanting to explore can be put into play. She handles event and media production and helps in the administration matters. Queenie also manages the website content of the Agency. She has already worked on projects of TCL, Oakley, Electrolux, AirAsia, and more to map out.

Queenie graduated Magna Cum Laude with Bachelor’s degree in Journalism at the Polytechnic University of the Philippines – Manila. As writing being the only way she can express more of her thoughts, she was an author of a book published by Precious Pages, was also an intern at Malaya Business Insight newspaper, and is currently a contributor to the online lifestyle blog, When In Manila.

Peachy Taculod

Peachy Taculod is armed with over 15 years experience in Digital and New Media, Peachy specializes in Digital Strategy, Digital Media Planning and Buying, Social Marketing, Online Community Management, Performance Marketing, and Digital and Social Media Audit.

Peachy has proven leadership experience in managing digital teams and service relationships with key partner clients and experience with C-level client relationship building and management, having worked with companies such as SM Investments Corporation and Globe Telecom.

She has held key positions in various digital and media agencies such as Wunderman, Group M, AdSpark and Ambient Digital, among others. Peachy graduated with a degree of Bachelor of Communication Arts from University of Santo Tomas.

OUR COMCO SQUADRON

Ferdinand L. Bondoy, CDM, MCIPR

Tricia Cusi

Joan Icotanim

Rachel Syfargo, CDM

AC Recio, CDM

Justin Harvey Llamosa

Queenie Resmundo

Joyce Yu

Janela Mauryn Bufi

Geoffrey Michael Pangan

Myla Mercado

Patricia Anne Raña

Arnel Bien Francisco

Peachy Taculod

Mary Jane Ibay, CPA

Atty. Leo Lim

Vince Maverick Rodriguez

Narah Martina Faigal

Hiacynth Ablanez

Jaderick Buhay

Mericka Bataclan-Principe

Cheska Claire O. Gutierrez

Gabriel Hagen Gonzales

Joana Marie De Guzman

Hendrich Namoca

Louise Ariele Gamboa

Ronette Tibay

Sharmaine Irish T. Padua

Naomi Cavaneyro

Selena Patricia Campañer

Cedrick Dalvin Alolor

Ysabel Villesis

Justine Keith Olay

Adriana David

Petrona Bea Sevilla

Kim Soria

Ram Balaong

Jeric Agsaway

Joenald Dycaico

ComDroid CSCC316

Matthew Escosia

Paula Jhea Sison

Karen Mae Morales

Arns Santiago

Alissa Evangelista

Jireya Bautista

Monique Espino

Jia Jarin

Shane Jhastin D. Picson

SEA Network

Indonesia

Malaysia

Philippines

Singapore

Thailand

Success!

Ferdinand Bondoy, CDM

Tricia Cusi

Joan Icotanim

Rachel Syfargo

AC Recio

Justin Harvey Llamosa

Queenie Resmundo

Peachy Taculod