Samsung Join the Flip Side Galaxy Unpacked 2023 – Galaxy Z Flip5 and Galaxy Z Fold5

For the launch of its new foldables, Samsung hosted their annual Galaxy Unpacked in Seoul, South Korea for the first time last July 2023.

The agency facilitated the invitation and managed a mix of tech and lifestyle media throughout the trip to various Samsung locations that highlighted the company's drive for research and innovation as well as trendy spots in the city. They were also able to experience the different products ahead of anyone in the backdrop of the city of Seoul. All of these centered around the main event, the Samsung Galaxy Unpacked 2023, where the Galaxy Z Flip5 and Galaxy Z Fold5 were finally revealed along with the new Galaxy Watch6 series and Galaxy Tab S9 series. The event was attended by some of the biggest names in South Korea and Hollywood such as SUGA of BTS, Stray Kids, Sydney Sweeney, Jeongyeon of TWICE, and Wonyoung of IVE.