Century Tuna Saving Our Seas Initiative
The Philippines has one of the world’s richest marine biodiversity centers, yet we are losing our greatest treasure due to plastic pollution. Century Tuna, the leading canned tuna brand in the Philippines, puts a spotlight on this urgent concern as it launches the “Saving Our Seas” initiative.
The program aims to raise awareness on the significance of marine conservation as well as the importance of the involvement of consumers in the fight against plastic pollution and how they can be part of the solution.
Century Tuna’s ‘Saving Our Seas’ initiative is also in partnership with HOPE’s Aling Tindera Waste-to-Cash Program where people in the community can collect their plastic waste and exchange it for cash.
Results:
- The Biggest Beach Clean-up in Anilao, Batangas with 212 participants
- 11 key areas in Mabini, Batangas initially received the Waste-to-Cash bins where people can convert their trash to cash
- Collected more than 800kgs of trash in 1 day of clean-up
- Collected 10,000kgs or 10 metric tons of plastic waste from the communities through the Waste-to-Cash bins
- One of trending topics on Twitter last March 25
- Achieved 3.3M campaign video views
- Generated 101 publicity pick-ups
- Over PHP20,000,000 worth of media values
- 6075% Return on Investment
- 568,897 people reached via webvertorials
