#AlagangAlaska Nutri-talks for Affordable Nutrition Virtual Media Launch

Alaska Fortified Powdered Milk Drink launched its “Super Sulit Pack” to help make nutrition more affordable amidst the pandemic. The product was launched during “#AlagangAlaska Nutri-talks for Affordable Nutrition,” a virtual event organized by COMCO wherein 34 mommy bloggers and lifestyle media were invited to take part in discussions by moms and for moms about the health and nutrition of their kids.

The agency tapped celebrity mom Rica Peralejo, nutritionist and dietitian Reginna Emiliene Lat, and Radio DJ Mama Emma, to discuss their personal concerns and experiences in providing nourishment to children. The launch event was also supplemented with influencer engagement efforts, wherein Rica Peralejo, Reginna Lat and 10 parenting microinfluencers shared social media posts about Alaska and their personal efforts or experiences in providing nutrition to children. Aside from this, the agency organized a digital activation for Alaska’s online community, “MOMA: Moms of Alaska,” where members would design Christmas cards that were donated to children from Alaska’s partner orphanages, Christian Compassion Ministries Foundation, Inc. and House of Refuge Foundation, Inc.