SEA Wave & Spice and Alab Experience+ are entering a new chapter with the launch of SEA Wave & Spice with Purple ALAB—the Super Agency & Studio of global award-winning communications group COMCO Mundo League of Enterprises—which brings together multimedia content, digital marketing, events, activations, talent management, and creatives under one growing unit.
The new identity reflects the changing ways brands connect with audiences today. From content and digital experiences to live activations and multimedia productions, SEA Wave & Spice with Purple ALAB brings different creative disciplines together to give ideas more ways to take shape and reach people.
At the core of SEA Wave & Spice with Purple ALAB are six distinct business pillars that showcase its wide-ranging capabilities. First is the SEA Wave & Spice Storytelling Studio, serving as the creative backbone of the unit by developing multimedia channels, content, and stories that connect with different audiences and communities.
Complementing this is Experience+, its brand experience arm that focuses on bringing stories to life through events, activations, and other on-ground experiences and productions. From intimate brand moments to large-scale executions, Experience+ creates opportunities for audiences to interact with brands beyond the screen.
For brands navigating the ever-changing online world, Digital Maximus, is the unit’s digital arm that offers expert services in digital and social strategy, social media management, content marketing, search engine optimization, analytics, digital advertising, online activations, and emerging platforms.
Media Blast serves as the unit’s arm for media production and creative media buying, helping brands bring their stories to the right audiences through compelling media executions and strategic placements.
Bringing a network of creatives to the mix, Constellation is the creative talent hub of the unit, providing a dedicated pool of influential creators and creatives that can amplify every campaign.
Finally, Ube Jam is the creatives arm, focusing on visual storytelling from creative concepts to all-out multimedia productions that turn ideas into engaging content that can live across different platforms and formats.
Together, these capabilities give brands more ways to tell their stories. Whether through multimedia content, digital campaigns, on-ground experiences, or across its network of talents, SEA Wave & Spice with Purple ALAB can help turn ideas into meaningful ways for audiences to connect with your brand.
“The launch of SEA Wave & Spice is very timely because we’re now seeing a demand from brands for content that matters and connects them with their target audience. I’m looking forward to seeing how the team can bring COMCO Mundo’s meaningful storytelling mantra into every content we produce and every event we execute,” said Joyce Yu, Associate Vice President for Events, Activation & Media Production and Managing Director & Head / Partner of SEA Wave & Spice with Purple ALAB.
With SEA Wave & Spice with Purple ALAB, COMCO Mundo continues to bring its Meaningful Storytelling philosophy to life, sparking change, delivering impact, and creating work that resonates with audiences across different touchpoints.
Stay updated with SEA Wave & Spice with Purple ALAB by visiting seawaveandspice.com or following fb.com/swicealab on Facebook, linkedin.com/company/swicealab on LinkedIn, and @swicealab on Instagram.